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It’s time to stop hiding mental health in plain sight
1 tradie in the construction industry in New Zealand dies by suicide every week
1 farmworker in New Zealand dies by suicide every fortnight
Our mates are at risk.
583 tradespeople working in the construction industry died by suicide between 2007-2019
Revealed in the 2021 research report for MATES in Construction by the University of Otago
of them were men
didn’t make it to their
25th birthday
didn’t make it to their
50th birthday
Those were our brothers, our fathers, our partners, our mates.
Health and safety on construction sites are a critical priority. Yet mental health is dressed up in invisibility orange.
It’s everywhere but nobody can see it anymore.
At Diamond Workwear we want to change that.
Kit out your Crew
Get in and nab yourself the hottest shirts in New Zealand in our limited edition presale.
The Classic
Be ready for anything with the classic day and night hi-vis with a dash of zest. 190gsm long sleeve.
DAY AND NIGHT
AS/NZS 1906.4:2010 and AS/NZS 4602.1:2011 compliant.
$75.00 Incl GST
Day Squad
Flex your day shift perks with the shirt everyone wants. Long sleeve, edgy and cool as all day long.
DAY ONLY
AS/NZS 1906.4:2010 AS/NZS 4602.1:2011 compliant.
$75.00 Incl GST
The Roadie
Bag the shirt that could save your life and someone else’s with this 190gsm long-sleeve hi-vis.
DAY AND NIGHT
TTMC-W17-compliant for New Zealand roads.
$75.00 Incl GST
Look at you rolling up to be first in line when our next shipment arrives.
We knew you were a Good Bugger! Drop us your deets and we’ll make sure you’ll be the first to know.
We are on a mission to support NZ Mental health charities
Stand out in a sea of orange and wear our shirts with pride
Anyone can be a good mate and buy a shirt for their best mate
A % of each sale goes to a NZ Mental health charity
Start a conversation that could save a life.
Outrageous, cheeky and meaningful – stand proud in a sea of orange wherever you are.
#ASKINGFORAMATE
If your mate is acting like a dick, they may be having more than just a bad day.
Help a mate take the pressure off from trying to figure it all out on their own.
Start the conversation and keep it going.
#askingforamate
Loud and Proud
Get the shirts all your mates want to wear.
Customised with your logo
Let everybody know who and where you are.
Smash those KPIs
Keep the fussy buggers in corporate happy and smash a few Corporate Social Responsibility KPIs at the same time.
We’ll Price Match
Fancy shirts for the same price as the boring ones. Bulk order price match. What’s not to love?
50% of all profits go to charity
We donate 50% of the profit of every shirt to New Zealand mental health charities.
Show your Support
Show your team and your customers that you walk the walk and not just talk the talk.
Save a life
Who knew that work shirts would start conversations that could save lives? Join the movement.
Stoked to be supported by
These good buggers have supported us from the get go!
Our Story.
Father of three young boys and Canterbury-based Construction Site Manager Alan Farragher, looked at the world around him that his boys were growing up in and knew that having conversations about mental health at home was not going to be enough.
With boots on the ground working on construction sites all over New Zealand, Alan could see first-hand that mental health among mates and colleagues was being dressed up in invisibility orange – just like the hi-vis vests that everyone wears, but nobody notices anymore
“Diamond Workwear is a personal legacy project. I not only wanted to make an impact, but I also wanted my boys to grow up and be proud of their Dad for changing how we look at mental health in this country. I hope that by the time they are old enough and need to have these conversations that it will be easier for them than it is for my generation.
The core of this whole project is normalising mental health conversations. We can remove the shame and stigma and talk openly about what we are struggling with. It is one of the most powerful ways we can work towards breaking generational cycles.”
No more invisible orange.
There is a running joke that if you want to rob a bank, the easiest way would be to put on a hi-vis vest and help yourself in broad daylight.
With so many people around us every day wearing hi-vis clothing, we don’t notice them anymore. When you arrive at a construction site, it is a sea of orange. There could be 5 different companies working on site, but everyone looks the same.
Mental health struggles are just like that. They are all around us every day, with people struggling in plain sight.
Frequently Asked Questions
Want to kit out your crew with their own Diamond Workwear shirts?
We knew you were a good bugger.
Spam us on the Gram
Building a community of good vibes with bloody good legends.